At Athirai.com, accessible from https://athirai.com/, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in other ways.
By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not use the Website.
1. Information We Collect
1.1 Personal Data
We may collect personal information that you voluntarily provide when you:
Subscribe to newsletters
Submit comments
Contact us via forms
Opt into notifications
This may include:
Name, email address, contact preferences, and other information you choose to provide.
1.2 Automatically Collected Data
When you visit our Website, we may automatically collect information about your device and usage, such as:
IP address
Browser type and version
Pages visited
Time and date of visit
Operating system
Referring websites
Clickstream data
This information helps us understand how visitors interact with the site and improve user experience.
2. How We Use Your Information
We may use the information we collect to:
Provide, operate, and maintain the Website
Improve, personalize, and expand our content
Understand and analyze how you use the Website
Send newsletters, notifications, updates, and marketing communications (when consent is given)
Respond to comments, questions, and requests
Monitor and prevent fraud, abuse, or security issues
Comply with legal obligations
3. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixels) to:
Recognize your device
Analyze usage and performance
Tailor content and ads
Remember preferences
Cookies may be session-based (expire when you close your browser) or persistent (remain until deleted). You can control cookies through your browser settings. Disabling cookies may affect some features of the Website.
4. Third-Party Services and Advertising
4.1 Ad Partners
We use third-party advertising services, including Google AdSense, to display ads on our Website. These services may use cookies, web beacons, and other technologies to collect information about your interaction with the ads and the Website. This may include your IP address, browser type, pages visited, and interactions with ads.
Google may use the DoubleClick cookie to serve personalized ads based on your activity across websites. You can opt out of personalized advertising by visiting Google’s Ads Settings or using the AdChoices tool.
4.2 Analytics
We use analytics services such as Google Analytics to understand how visitors use the Website. These services collect data about your use of the Website to help us improve content and performance.
5. Push Notifications
With your consent, Athirai.com may send push notifications via third-party services (e.g., OneSignal). You can choose to opt in or out at any time through your browser or device settings.
6. Comments and Public Content
When you leave comments on our Website, the information you provide (such as name and email address) may be visible to other users. Your IP address may also be stored to help detect spam.
7. Data Retention and Security
We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
We implement reasonable technical and organizational measures to protect against unauthorized access, alteration, disclosure, or destruction of personal information. However, no method of transmission over the internet or electronic storage is completely secure.
8. Links to Other Websites
Our Website may contain links to external websites that are not operated by us. We are not responsible for the content or privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children’s Privacy
The Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected personal information from a child under 13, please contact us so we can take steps to remove such data.
10. Your Rights and Choices
Depending on your location, you may have rights related to your personal information, including:
Accessing the personal information we hold about you
Requesting correction or deletion
Objecting to processing
Withdrawing consent
To exercise your rights, please contact us using the details below.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by a revised “Last updated” date. Continued use of the Website after changes constitutes acceptance of those changes.
Athirai is a Tamil digital news and entertainment platform delivering current headlines, trending stories, and lifestyle content across multiple categories. This Privacy Policy explains how Athirai collects, uses, and protects your information when you use the Athirai mobile application and the website at athirai.com.
Information We Collect
- Name, email address, and phone number (when you subscribe).
- Device identifiers and app instance details (e.g., device ID).
- Push notification tokens (FCM token).
- Campaign attribution data (install referrer / UTM source).
How We Use Information
- To create and manage your subscription.
- To deliver daily news notifications and updates.
- To understand usage and improve app performance.
- To measure marketing campaign effectiveness.
Third-Party Services
We use trusted third-party services for analytics, messaging, and attribution. These providers may process data on our behalf in accordance with their own privacy policies.
- Firebase Analytics and Firebase Cloud Messaging (Google).
- Meta (Facebook) App Events SDK.
- Google Play Install Referrer.
Data Sharing
We do not sell personal information. We may share data with service providers only as needed to operate the app, or if required by law.
Data Retention
We retain personal information only as long as necessary to provide the service or comply with legal obligations. You may request deletion at any time.
Your Choices & Rights
- You can opt out of notifications in device settings.
- You can request access or deletion of your data.
Children’s Privacy
Athirai is not intended for children under 13. We do not knowingly collect data from children.
Contact Us
If you have questions or requests, contact us at:
- Email: contact@athirai.com
- Phone: +91-7010485884